You should set business goals because it is the first step you will take in your journey toward reaching insurmountable success!!
Hey, even Tony Robbins agrees- “Setting goals is the first step in turning the invisible into the visible.”
Goal setting is a “must” strategy for your vision! Your dreams might seem cloudy and in the distance, but goals cause you to take steps closer to what you want to reach. In return, your dreams will become more dialed in as you inch closer to attaining your goals…
But first, you have to set them!
Read on to find out 4 reasons to set business goals and be sure to check out the podcast on Setting BIG goals to win in business!
Before diving into reasons why you should set business goals, it is important to note what kind of goals-
It is one thing to set business goals but it is another thing to set SMART goals that will help you increase your sales.
The importance of setting SMART goals is that first off, by being specific, your goals are clear and well-defined. The more concise they are the more of a chance you have to closing in on that sale.
By having measurable goals, you can determine whether you have a decrease or increase in sales.
By having achievable goals, well, sales can ACTUALLY happen! There is nothing worse than setting an unrealistic goal as you may as well not even try! Achievable goals set you up for SUCCESS, not FAILURE.
By having relevant goals, they set your actions in the right direction to achieve them.
Lastly, time-constrained goals are not vague or open-ended. It gives you a date to work towards. Remember- saying something like, “I’ll make more sales someday” is the same as saying never. A little pressure never hurt anyone! Time-constrained goals help with your speed of implementation, which will help generate KPI’s- Key Performing Indicators.
Not that we understand the type of goals to set for your business, let’s discuss more in-depth the benefits of goal setting in business.
And be sure to also join the waitlist for our Sales Accelerator Program to learn more about how to put your goals into action and see results!
1). Set Business Goals To Give You Focus
Having a clear, compelling goal mobilizes your focus toward actionable behavior. In the case of goal setting for business, that may be increasing your followers, email open rate, or how many new customers you generate, for example.
Goal setting gives you something to aspire for; which triggers you to focus on reaching that goal.
You become laser-focused on the outcome of the end goal, how it will make you the person you want to be, or give you the results you crave for your future.
Your dreams become so vivid you can almost taste them.
And distractions stand less of a chance because you’re on a mission, you’re focused on something BIGGER.
Remember, the body follows the mind.
So when you set a goal, you naturally direct your attention toward focusing on the next step and the next, leading yourself in the right direction.
Your mind will focus on keeping you on that path and steering you away from anything that could cause you to lose momentum.
It is important to note to also focus on one goal at a time. Juggling too many goals at once will cause you to lose focus and have them all plummet to the ground.
2). Set Business Goals To Help Measure Progress
In the end, you can’t manage what you don’t measure and you can’t improve upon something that you don’t properly manage.
Measurements help you track your progress and boost your excitement and motivation, plus make your goals more tangible to reach.
When you make measurable progress towards achieving your goals, you increase your confidence and belief that YOU GOT THIS!
A way to track your progress is:
- Keep a calendar where you can check off each day that you complete your daily goal.
- Review your metrics.
- Journal to keep track and note actionable step(s) you took that day toward making progress.
- Keep your tasks organized through Monday.com
When we set business goals we can’t measure, we lose motivation because we have no indication on if we are reaching them or not!
Success in something such as sales shouldn’t be based on luck but on whether or not you are taking small actionable steps to close those sales. Perhaps that means taking a sale’s course or seeking coaching to help keep you accountable and track your progress.
3). Set Business Goals To Help You Beat Procrastination
Procrastination is the slow, insidious killer of dreams…
It’s ever-present and constantly threatens to derail our plans and impede our momentum.
However, you can beat procrastination by setting goals!
But they must be concise, specific, and desirable!
Ambiguity and boredom will cause inaction and we procrastinate when we don’t have a clear objective in mind.
Goal setting makes a task less overwhelming, and when there’s a plan, we are less likely to procrastinate.
But your goal must be something that EXCITES you. If it’s, “Making more money” that’s probably not going to yield much of a result.
However, you’re less likely to procrastinate if it feels doable and makes your soul light up, like “Making 5k months within 90 days by signing up with a sales coach.”
(See how I even added a little accountability in there?)
So start setting goals and see your procrastination go down!
You are also less likely to procrastinate when you make your goals ACHIEVABLE!
Wouldn’t you naturally do everything in your power NOT to work on something you are doomed to fail in?! (Of course!)
4). Set Business Goals To Help You Stay Motivated
Choose goals that interest you!!
You’re much more likely to stay motivated if you’re working towards something that you genuinely want to do or achieve, rather than what other people want for you. When you set business goals that motivate you such as making your first sale, it becomes personal.
You are motivated to make it happen to experience that personal win, that feeling of pride and accomplishment, which is more motivating than making a sale to make someone else proud.
Setting motivational goals will give you the stimulus to stay on course.
A great way to set goals is to ask yourself and write down everything that comes to mind when you think about this question:
“What do I really, really want? What actionable steps can I do to get there?”
Setting goals also increases your motivation to achieve results and allows you to celebrate the small wins along the way.
This is super important!
Continue to give yourself credit where credit is due throughout the whole process, not just until you reach the desired result.
This is especially important in business when we are always chasing after that big sale. But doing so is like running a marathon and not appreciating all the training, eating healthy, the mindset shift it took in the first place!
When you become so focused on the sale you lose sight of how to obtain the sale.
The act of setting goals forces you to contemplate what you truly want out of life…
- What is the level of success you want to achieve?
- What is the income level you want to have?
- What does a life of ease look like?
Measurable goals keep you motivated, helping you avoid procrastination…
All of which keep you laser-focused and motivated on achieving your dreams.
Setting goals is the first step to success!
And guess what?!
What better time than now to set goals! Here we are in the first month of a NEW YEAR!
We are starting off on a clean slate.
Why not set some goals for yourself for the new year?
It is the perfect timing to recharge, refresh, and re-evaluate what we really, really want to see for ourselves and our business.
Because when you commit to making a change, you first need to make sure that your actions align with your core values. And a new year is a better time than any and to set new goals!
For more information on goal setting, check out our previous blog, Goal-Setting Made Easy!!
But wait! Don’t let your goals go to waste!
It is one thing to set them but it is a whole different ball game to see them HAPPEN! You can set business goals and SMART goals to the moon and back, but if you don’t have the skills, knowledge, or expertise to execute them, you will only set yourself up for failure.
So be sure to set business goals that you can then apply to our Sales Accelerator Program starting January 24th to make the sales process even easier. 2022 doesn’t just have to be a year on proper goal setting but a year you become a sales-making machine.