(239) 826-7991Email Marketing
Growth-Focused Business-to-Business Email Marketing Service
Email Marketing For
Secure Partnerships:
Use Cold Email to Land Great Partnerships for your Brand. An effective partnership email will allow you to grow your company or brand faster in any new market than if you do it on your own.
Generate Awareness
Consistency, offering solution-focused content, adding effective CTAs and email templates, personalization, and highly optimized campaigns are the keys to increasing brand awareness through cold email marketing.
Get Trial Users
Email marketing is still one of the best ways to promote anything, so it’s an excellent tool to help you increase free trial signups. Since 91% of people use email, it gives you access to the widest possible audience.
Book Meetings with Prospects
Booking more meetings through cold email outreach does not really end with a few tricks and hacks. It all goes back to the overall quality of your outreach: how you find your contacts, how you introduce yourself and build trust, and how you follow up.
Nurture Leads
Email Marketing is one of the most powerful ways to nurture inbound leads with highly attractive content. If you send personalized emails to prospects, it will help you produce better results.
Distribute Your Content
Content promotion is one of the most obvious reasons why someone might use cold email marketing. The logic behind it is simple: You have some pieces of content that are important to you and thus want to promote them.
How We Work?
Our Business-to-Business Email Marketing process is methodical & data-driven. The goal is to identify the ‘right’ cadence & message as per the respective persona. We get this done by tracking & measuring everything from day 1.
Stage 1 - Ideation
As an experienced email marketing agency, we first help you clearly define your target audience & break it up into specific personas. After that, we brainstorm relevant messaging per persona and create an email marketing strategy unique to your business.
Stage 3 - Scale
Once the right cadence and messaging have been identified. We focus on the 'winning' campaign(s) and amplify our email marketing process.
Stage 2 - Experiment
We begin experimenting with different cold email marketing techniques. To do this we launch 'micro' B2B campaigns and review the results in a qualitative manner. The goal is to identify messaging that resonates with the respective audience/persona.
Stage 4 - Optimize
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing)
Stage 1 - Ideation
As an experienced email marketing agency, we first help you clearly define your target audience & break it up into specific personas. After that, we brainstorm relevant messaging per persona and create an email marketing strategy unique to your business.
Stage 2 - Experiment
We begin experimenting with different cold email marketing techniques. To do this we launch 'micro' B2B campaigns and review the results in a qualitative manner. The goal is to identify messaging that resonates with the respective audience/persona.
Stage 3 - Scale
Once the right cadence and messaging have been identified. We focus on the 'winning' campaign(s) and amplify our email marketing process.
Stage 4 - Optimise
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing)
Get the Best Possible Service
KSB is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Need Help?
Frequently Asked Questions
What is the difference between cold email outreach & marketing emails?
Cold email outreach is to communicate with people you would like to know. Similar to a cold call – but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects
Marketing emails are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc
Cold emailing marketing seems spammy - what are you doing to make sure your emails land in the inbox?
Cold emailing is a powerful tactic. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevance. We do not do that. We research your industry, understand your value proposition and communicate that to your ideal prospect. We have a specific methodology to ensure your emails land in the inbox. In short, it comes down to 3 things one must do. (1) Properly setup your domain records and warm it up (2) Make sure your prospect data list is clean, up-to-date and relevant (3) Make sure your messaging is relevant to your prospects